Join MAP at the Palisades Earth Day Festival for two FREE showings of the Wild and Scenic Film Festival on tour! Our cultivated program will be shown at 11:00 am and 4:00 pm.
Join MAP for the Wild and Scenic Film Festival— on April 4th and 5th at the Fox Cultural Hall in Kings Beach. Get ready to be activated and inspired through 1.5 hours of awe-inspiring environmental, adventure, social justice, wildlife, art and activism, and youth-specific films.
Tickets will go on sale starting, Tuesday, March 4th at 9 am, online only.
Learn more at: www.mountainareapreservation.org/wsff
Join MAP for the Wild and Scenic Film Festival— on April 4th and 5th at the Fox Cultural Hall in Kings Beach. Get ready to be activated and inspired through 1.5 hours of awe-inspiring environmental, adventure, social justice, wildlife, art and activism, and youth-specific films.
Tickets will go on sale starting, Tuesday, March 4th at 9 am, online only.
Learn more at: www.mountainareapreservation.org/wsff
Join us at Tuesday, April 1st, at the North Tahoe Event Center to get a project status report from Placer County staff. Please note that you can watch the hearing online, but in a disappointing move, Placer County is no longer allowing verbal public comments through Zoom.
As a quick reminder, in 2023, Placer County and its consultants proposed a site plan for Dollar Creek Crossing (an 11.4-acre site located across from the 7-11 on Dollar Point) that included an undefined mix of affordable (income-restricted) and achievable (local-worker-restricted) housing. In 2024, Placer County completed a construction cost estimate and financial feasibility analysis to help determine the mix of various housing units that would ultimately be proposed. At the meeting next week, staff will review the outcomes of the analysis and recommend a plan moving forward. If you’re as curious as we are about the future of this site, we hope to see you there!
Save the date for the Give Back Tahoe campaign starting on Tuesday, December 3rd - Giving Tuesday! This will be MAP’s tenth year participating in the Tahoe Truckee Community Foundation’s Give Back Tahoe end-of-year fundraising campaign. Last year, our amazing supporters helped us surpass our goal, raising $55,000 for environmental advocacy! Be sure to mark your calendar for the largest day of giving on December 3rd and the Give Back Tahoe campaign, which runs from Tuesday, December 3rd to Tuesday, December 31st!
The final hearing to determine the future of the Resort at Palisades is on the horizon. Join MAP on November 19th (time TBD) at the North Tahoe Event Center to weigh in on Alterra Mountain Company’s proposed plans for Olympic Valley, which include 850 mixed-resort units and approximately 300,000 sf of commercial space, including a 90,000 sf Adventure Camp. From increased emergency evacuation times to exacerbating the housing crisis, the impacts of this development would be massive. Be there and tell Placer County that this is not the right approach to redevelopment of our beloved Olympic Valley.
Mark your calendar, map out your shopping route downtown with your friends and family for November 15th, and join MAP for holiday shopping with a cause!
Downtown Truckee Ladies’ Nights
Come downtown for a festive evening of sips and merriment, and save our mountains with MAP! Downtown Merchants - Downtown Merchants - Cabona’s, Bespoke + Atelier, Riverside Studios, White Buffalo, Moe, Jo & Zoe, Tahoe Sports Hub, Gallery 5830’, Gratitudes, California 89, California 89 Home, Jack & Emmy, Truckee Running Company, and Wild & Ruff are all participating and offering 20% off storewide with proceeds supporting MAP.
There is a Mad Hatter Theme, too. Wear a fun hat to earn a raffle ticket for a local shop's gift card raffle prize. Bring a new toy to Moe, Jo & Zoe, or a can of food to Bespoke & Atelier for extra entries to our great raffle. Additional raffle tickets can be purchased for $5 each, with all proceeds going to MAP! The raffle winner will receive $450 in gift cards to local merchants.
Other participating shops and features:
Riverside Studios with their Seconds Sale and 25% off Permanent jewelry
White Buffalo will be 20% off storewide, excluding Jewelry
Sportshub is going to raffle off a pair of women's skis!
Fun Craft upstairs at Gallery 5830
Photo Booth outside Bespoke & Atelier to document the merriment
Join the Tahoe Regional Planning Agency (TRPA) at the upcoming community workshop to learn about a new project to tackle Lake Tahoe's housing crisis while protecting and improving the environment.
Affordable housing is a significant challenge in our community, affecting many residents and workers. TRPA’s goal is to make housing more accessible and equitable for everyone while also improving the environment and climate resilience of the region. Share your thoughts on pressing issues in our community and contribute to the future of the Tahoe Basin! RSVP HERE
Spanish interpretation services, activities for children, and a catered meal from Lupita’s Mexican Restaurant will be provided.
While we encourage everyone to walk, bike, or take transit to the workshop, free parking is available in the Kings Beach State Park lot adjacent to the Events Center by picking up a pass, available inside the lobby of the Events Center, and placing it visibly in your vehicle.
#WorkforceHousing #CommunityPlanning #TahoeLivingWorkingGroup
Únase a la Agencia de Planificación Regional de Tahoe (TRPA) en el próximo taller comunitario para conocer un nuevo proyecto para abordar la crisis de vivienda de Lake Tahoe y, al mismo tiempo, proteger y mejorar el medio ambiente.
La vivienda asequible es un desafío importante en nuestra comunidad, que afecta a muchos residentes y trabajadores. El objetivo de TRPA es hacer que la vivienda sea más accesible y equitativa para todos, al mismo tiempo que se mejora el medio ambiente y la resiliencia climática de la región. ¡Comparta sus ideas sobre los problemas urgentes de nuestra comunidad y contribuya al futuro de Tahoe Basin! Enlace en la biografía para confirmar su asistencia.
Se brindarán servicios de interpretación en español, actividades para niños y una comida preparada por Lupita's Mexican Restaurant.
Si bien alentamos a todos a caminar, andar en bicicleta o tomar el transporte público hasta el taller, hay estacionamiento gratuito disponible en el estacionamiento del Kings Beach State Park adyacente al Centro de eventos. Para ello, debe retirar un pase, disponible dentro del vestíbulo del Centro de eventos, y colocarlo de manera visible en su vehículo.
Join us for a special Sample Sale hosted by Synergy Reps & Mountain Area Preservation (MAP) on October 6th from 2-6 pm at the Synergy Reps Showroom (12313 Soaring Way, Unit 2C, Truckee, CA).
Shop top brands like KÜHL, Kari Traa, Fischer Ski (Alpine & Nordic), Kinco, Kamik, and SAXX while supporting a great cause! 20% of all profits will be donated to MAP to help preserve our beautiful mountain community.
Buy good, do good. Gear up for the season, score exclusive deals, and make a difference! See you there!
#BuyGoodDoGood #SampleSale #SynergyReps #MountainAreaPreservation #TruckeeCA #ShopForACause #OutdoorGear #SupportLocal
DATE CHANGED - Join MAP at California 89 on Thursday, September 26th, from 5:00 to 7:00 pm for a MAP Mixer. We will showcase our new advocacy film by Unlikely Media, promote our membership campaign doubling down for MAP’s mission and work, and give important regional land use advocacy and conservation effort updates for Truckee Tahoe. Mixers are FREE; we will have snacks, drinks, MAP merch, and lots of land use love! Want to join in the fun? Register for our MAP Mixer today!
Register for the MAP Mixer
The Tahoe Regional Planning Agency (TRPA) is kicking off its next round of housing code updates with two upcoming community meetings. The first meeting will be held on Monday, September 9th, at 6:30 p.m. at the Bijou Community School in South Shore. The second meeting will be held on Tuesday, September 10th, at 6:00 p.m. at Kings Beach Elementary School.
This is an important opportunity to contribute to the basin-wide conversation around affordable workforce housing and policies that can be developed to support equitable access to housing while preserving and protecting our region's gem: Lake Tahoe.
Button: RSVP at tinyurl.com/tahoe-living
Palisades Planning Commission hearing, which will take place on Thursday, September 5th, starting at 9:00 am in person at the North Tahoe Events Center in Kings Beach or online via Zoom.
The deeply-concerning Village at Palisades Specific Plan proposal (you know, the one that includes a waterpark, up to 850 resort units, and almost 300,000 sf of commercial space in the treasured Olympic Valley) is back in the spotlight.
The proposal will be reviewed by the Olympic Valley Municipal Advisory Committee and the North Tahoe Regional Advisory Committee on Saturday, August 17th starting at 10:00 am. The meeting will take place in person in Olympic Valley or online via Zoom. Learn more and register for the webinar: https://www.placer.ca.gov/8213/Village-at-Palisades-Tahoe-Specific-Plan
The deeply-concerning Village at Palisades Specific Plan proposal (you know, the one that includes a waterpark, up to 850 resort units, and almost 300,000 sf of commercial space in the treasured Olympic Valley) is back in the spotlight.
Placer County is hosting a virtual Community Meeting on the proposal on Thursday, August 15th from 5:30 pm - 7:30 pm. Learn more and register for the webinar: https://www.placer.ca.gov/8213/Village-at-Palisades-Tahoe-Specific-Plan
Celebrate thirty-seven years of grassroots Truckee Tahoe environmental advocacy and conservation with Mountain Area Preservation on Saturday, August 10th, at the 14th Annual Sierra Forage Dinner at Micthell’s Meadows in Truckee, California. Tickets are on sale NOW!
This highly coveted 140-person dinner is a testament to our commitment to intimate gatherings, which will showcase a unique, locally sourced, gourmet, multi-course vegetarian meal prepared by Noiseittes, complemented by exquisite wine pairings from Joseph Phelps Vineyards. The event will also feature a thrilling live auction with Ravn Whitington of Porter Simon Law Office, a match and pledge segment to raise critical dollars to support MAP’s mission-driven efforts, entertainment with live music, and an exclusive MAP film showcasing 37 years of advocacy and future conservation.
With only 140 seats this year, securing your tickets early is crucial. Individual tickets are $150 each, and a reserved table for ten guests is $1300, a $20 saving per ticket when you buy a table. Each ticket also includes a $50 tax-deductible donation to MAP + transit to and from the venue. Don't miss out on this opportunity. Buy your tickets TODAY - link in bio.
Thank You 14th Annual Sierra Forage Dinner Sponsors: Cabona’s, Patty & Jeff Baird, Emigrant Trails Greenway Trust, Granite Chief Wilderness Protection League, Martis Camp, Sierra Buettner Designs, Truckee Donner Land Trust, Obexer’s Boat Company, Mitchell’s Meadows, Joseph Phelps Vineyards, Porter Simon Law Office, Creative Coverings, Mountain Thyme Events, Villa Amor, Earth Roots Designs, Unlikely Media, and Jeremy Jensen Media.
Join MAP at the 28th Annual Lake Tahoe Summit on Wednesday, August 14th at Round Hill Pines in South Lake Tahoe, starting at 9 am. We are thrilled to provide a booth at the event hosted by Senator Catherine Cortez-Masto. We hope you’ll all join us for a fun event featuring a booth fair of environmental organizations and a program focused on transit, trails, and technology in the Tahoe Basin. Register by August 7th or watch the livestream: https://www.tahoefund.org/lake-tahoe-summit/2024-lake-tahoe-summit/
Summer outreach is always a treat, and we hope to see MAP members, supporters, residents, visitors, and new members out on Donner Pass Road during Truckee Thursdays at the MAP booth. Visit us on July 25th, from 5:00 to 8:30 pm in Historic Downtown Truckee, and catch up on land use in Truckee Tahoe. MAP membership, buy your Sierra Forage Dinner ticket or MAP merchandise! Check out the Truckee Thursday schedule online, and don't forget there is free transit all summer long from neighborhoods to downtown.
Summer outreach is always a treat, and we hope to see MAP members, supporters, residents, visitors, and new members out on Donner Pass Road during Truckee Thursdays at the MAP booth. Visit us on July 18th, from 5:00 to 8:30 pm in Historic Downtown Truckee, and catch up on land use in Truckee Tahoe. MAP membership, buy your Sierra Forage Dinner ticket or MAP merchandise! Check out the Truckee Thursday schedule online, and don't forget there is free transit all summer long from neighborhoods to downtown.
Good Morning Truckee is a community forum that provides timely, relevant information on various topics. It is open to the public – everyone is invited. Good Morning Truckee is offered in person and recorded for viewing later if you cannot attend. Registration begins at 7:45 a.m. The program starts promptly at 8:00 a.m. The ticket price is $10 for Truckee Chamber members and $15 for the general public. It includes a continental breakfast and a chance to win a door prize. New for 2024: Bring your business card that will serve as your door prize entry ticket.
For July's Good Morning Truckee, they are shifting gears to focus on emergency preparedness and wildfire prevention, two essential components in fostering community resilience, especially in rural areas like Truckee. Join us on July 16th to welcome James Blattler, Emergency Services Coordinator with the Town of Truckee; Anne Rarick, COAD Manager with Turning Point; and Eric Horntvedt, Wildfire Prevention Manager with Truckee Fire. MAP is the nonprofit highlight. Our Executive Director, Alexis Ollar, will present on the organization and provide a short community update on current work.
As currently proposed, the project (located in Historic Downtown Truckee) would include four buildings with 62 residential units (10 affordable units, 20 workforce units, and 32 market-rate units), 3,339 sf of ground floor commercial space, and 69 parking spaces. We’ve heard that the project is coming to Truckee’s Historic Preservation Advisory Committee (HPAC) on July 10th, with other Town of Truckee meetings on the horizon this summer. Learn more about the project https://residencesatjibboom.com/
Join MAP at the Synergy Reps Showroom in Truckee for a Sample Sale this Thursday & Friday. Twenty percent of the proceeds will support MAP and grassroots Truckee Tahoe environmental advocacy!
You can get an epic deal on Khul, Kari Traa clothing, gear and more, and your shopping will make a positive difference by providing unrestricted dollars to support MAP’s activism for open space and responsible development in the Truckee Tahoe region.
Come to the showroom on Thursday, April 25th, from 5:00 to 8:00 pm or Friday, April 26th, from noon to 3:00 pm. Sample sale sizes are limited by brand: Kari Traa for women is Medium, Khul for women is Small, and Khul for men is Large.
The showroom is located at 12313 Soaring Way, Unit 2c. MAP will have light refreshments and nformation to share on our priority campaigns. Come on out and do some shopping for a good cause!
Mountain Area Preservation (MAP) will bring the Wild and Scenic Film Festival back to Truckee Tahoe for Earth Day 2024! MAP will host the festival at two separate events. The first event will be MAP’s custom film program on Friday, April 19, from 6:00 to 9:00 pm at the Community Arts Center in Historic Downtown Truckee. The second event will be the Wild Child Kids’ program at the Truckee Tahoe Earth Day Festival on Saturday, April 20th, in the Village a Palisades, a FREE film program at the Earth Day Festival from 11 am to 5 pm.
Mark your calendar and make a plan to join MAP at the 8th Annual Wild and Scenic Film Festival and get ready for awe-inspiring, family-friendly, environmental, and adventure-based films, as well as a raffle to benefit MAP’s priority conservation work!
Tickets go on sale to the public on Friday, March 8th online at https://www.mountainareapreservation.org/wsff
Town of Truckee River Revitalization Steering Committee
Have you heard about the Town of Truckee’s effort to re-envision, revitalize, and strengthen the health and wellness of the Truckee River? The River Revitalization Steering Committee (R2SC) was born out of the Truckee 2040 General Plan, with the goal of tackling the opportunity to revitalize both West and East River Street along the Truckee River corridor adjacent to Historic Downtown Truckee while also bringing the health of the river into the forefront, along with access and potential relocation of industrial uses. R2SC meets the first Tuesday of every month at Truckee Town Hall Council Chambers, and the meetings are open to the public. To learn more about this effort and follow along, check out the website.
The FINAL HEARING in the Placer County Tahoe Basin Area Plan (TBAP) amendments process will occur THIS WEDNESDAY at the Tahoe Regional Planning Agency (TRPA) Governing Board. The meeting will begin by 10:45 am and will take place at the North Tahoe Events Center in Kings Beach (8318 N. Lake Boulevard) or online via Zoom. Access the agenda and Zoom link HERE.
FEBRUARY 13, 2024: Board of Supervisors Workshop at 2:00 pm in the Planning Commission Hearing Room, 3091 County Center Drive, Auburn, CA. 95603
The Feb. 13 workshop will include a presentation from the Planning Services Division on the status of the Housing Element Sites Rezone program, and to receive board direction to finalize the list of potential properties to be rezoned within the program.
Following staff’s presentation, community members will have an opportunity to provide comments both in person and via Zoom. Interested persons can also sign up to receive notifications on the county’s rezone program here: Housing needs rezone program | Placer County, CA
Written comments may also be submitted in advance to the Clerk of the Board of Supervisors, 175 Fulweiler Ave., Auburn CA 95603 and via email at BoardClerk@placer.ca.gov.
Placer County’s Tahoe Basin Area Plan (TBAP) amendments are nearing final adoption, with just two more TRPA hearings on the horizon. To learn about the amendments, visit MAP’s TBAP web page.
Placer County’s Tahoe Basin Area Plan (TBAP) Amendments are heading to the final stage in the adoption process, review by the Tahoe Regional Planning Agency (TRPA) Governing Board, in January (date TBD). Get up to speed on the amendments and learn how to participate during MAP’s January Land Use Lunch Hour on Thursday, January 18th, starting at noon. Hope to see you there.
Register Here: https://secure.everyaction.com/v1xSqMLRSU26ZjpfqIrjxQ2
The TRPA is proposing dramatic changes to its regulations to make it more attractive for developers to build workforce and affordable housing. This shocking proposal would have drastic impacts on the Tahoe Basin. To learn more, visit MAP’s TRPA Housing Webpage.
These amendments will be reviewed by the TRPA’s Governing Board at their meeting on December 13th. Stay tuned for more information, including the meeting agenda and staff report.
Placer County’s proposed Tahoe Basin Area Plan (TBAP) Amendments are set to be reviewed by the Tahoe Regional Planning Agency’s (TRPA) Regional Plan Implementation Committee on December 13th.
The Tahoe Basin Area Plan (TBAP) is Placer County’s blueprint for development and conservation in North Lake Tahoe, between Stateline and Tahoma. Based on community input, the plan sets goals for achieving environmental restoration efforts and outlines land-use regulations in the Placer County portion of the Tahoe Basin.
Placer County is currently proposing amendments to Housing and Economic Sustainability within the TBAP. It is a large package of amendments, including modifications to certain building mass, parking, multi-family, and groundwater interception requirements, particularly in Town Centers. To learn more, visit MAP’s TBAP Webpage.
Placer County’s proposed Tahoe Basin Area Plan (TBAP) Amendments are set to be reviewed by the Tahoe Regional Planning Agency’s (TRPA) Advisory Planning Commission on December 6th.
The Tahoe Basin Area Plan (TBAP) is Placer County’s blueprint for development and conservation in North Lake Tahoe, between Stateline and Tahoma. Based on community input, the plan sets goals for achieving environmental restoration efforts and outlines land-use regulations in the Placer County portion of the Tahoe Basin.
Placer County is currently proposing amendments to Housing and Economic Sustainability within the TBAP. It is a large package of amendments, including modifications to certain building mass, parking, multi-family, and groundwater interception requirements, particularly in Town Centers. To learn more, visit MAP’s TBAP Webpage.
Help MAP raise $50,000 for environmental advocacy and donate from November 28th to December 31st to fund MAP's mission and work!
💙 Donations will be doubled up to $25,000 due to the generosity of longtime supporters and organizations who believe in MAP's priority campaigns to protect open space, preserve mountain character, and support the Truckee Tahoe community through grassroots environmental advocacy!
💙A huge shout out to our 2023 Give Back Tahoe Match Donors. Support from the Martis Fund, Martis Camp, Cabona's, Patty & Jeff Baird, Roxanne Duffield & Hans Wain, Lynne & Ken Weakley, and The Conn Family is helping to power MAP's priority conservation efforts for present and future generations.
💙 Not only will donations be DOUBLED during Give Back Tahoe, but supporters who donate $100 or more can be entered into the Epic Promise Raffle with a chance to win a Vail Resort Ski Trip in 2024!
💙 Sponsored by Northstar, this raffle item - includes two days of skiing, two nights of lodging, and a $375 dining credit for Vail Resorts-owned and operated facilities. The total value is $2,300, and this is just one way we are showing some love to our Give Back Tahoe supporters this holiday season!
